The main aim of a mobile app should be to ensure the largest possible degree of success, efficiency and satisfaction experienced by the users when reaching their goals, i.e. usability. In order to achieve it, the designers and developers of mobile apps must consider standards, recommendations and guidelines, which is the right path towards a high-quality product where the user interface and the contents are united into a homogenous whole. Only a mobile app adapted to its users will encourage them to use it and will satisfy their needs.

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