Language is an important factor of economic development; translation and localisation are necessary for the overall progress and economic development. In the European Union, language is key and English is no longer sufficient for the development of a common language policy; they are now striving to achieve a situation where every European would speak at least two foreign languages. In science, the number of publications in the researchers’ mother tongues has increased and publishing in English is no longer a sign of prestige.
The first part of the article focuses on the semiotic perspective of information theory, the second part, however, is based on the mathematical model of epidemiology or on the notion that information spreads like an infectious disease. This opens up a broad field of information and communication ecology.
The paper presents the situation in Serbian village libraries. It also points out that these libraries do not keep pace with the development of library and information activities in Serbia and that among their users, similar to those in public libraries in cities, there is only a small number of farmers.