The emergence of information and technology anthropology, and cyborg anthropology at this point runs along a side route. Anthropology of information and technology is the use of the anthropological approach in information science and vice versa, information science should be one of the most important anthropological sciences.
The first part of the article focuses on the semiotic perspective of information theory, the second part, however, is based on the mathematical model of epidemiology or on the notion that information spreads like an infectious disease. This opens up a broad field of information and communication ecology.
The paper presents the situation in Serbian village libraries. It also points out that these libraries do not keep pace with the development of library and information activities in Serbia and that among their users, similar to those in public libraries in cities, there is only a small number of farmers.
Information is part of the data-information-knowledge-wisdom (DIKW) “spectrum”. In optics, “spectrum” is a complete range of rainbow colours into which white light is separated when it passes through a glass prism. Based on conclusions different sciences have come to that relate to data, information, knowledge and understanding of meaning, as well as to memory, intelligence, consciousness and wisdom, a renewed theory of information is needed.