Dissemination proved to be a complex process that can take very diverse paths with questionable outcomes if not shaped correctly. And there are variety of views in research communities and the society of what the dissemination is. In such a situation it is natural to develop a more solid comprehension of the concept and, based on this, a model of the environment for the dissemination.
In recent years, encouraging early reading and developing literacy as an important competency for lifelong learning, success in education and life in modern society have become an increasingly important topic among experts and scientists of various profiles. One begins to realise that this complex pedagogical and psychological activity, if it is to be implemented efficiently and effectively, requires adequately competent providers and creators and suitable programs to be developed for this purpose.