Družbeni mediji – zabava ali orodje?

Sergej Lah
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Some compare changes to the ways of communication, life and business caused by social media to the changes that industrial revolution has brought to human civilisation. Number of users of the Facebook social network is approaching 600 million; Wikipedia contains more than 14 million articles in 260 languages. In May 2010, over 2 billion YouTube videos were viewed in a single day, every minute users place video content for the next 24 hours in this social network, in the Twitter micro-blogging service 50 million short messages are created by users every day… Users are no longer just passive consumers. They have become active makers of public opinion about events, products and services. The real power of social media lies in the democratisation of information, exchange of ideas and knowledge sharing. Social media therefore does not belong only to members of the Y generation and technology enthusiasts, but make a difference for us all in the coming years.

Keywords
collective intelligence | customer relationship management | education | innovation | internet | marketing | social learning | social media | social networks | user-generated content | virtual communities | Web 2.0
https://doi.org/10.3359/oz1003100

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